About Us - The Excellence of Sale Line

Who we are and what we do ?

About Sale Line

Sale Line is a luxury watch sourcing and sales company based in SW19, Wimbledon, London, specialising in some of the world’s most sought-after timepieces.

Founded by Kevin Korir, Sale Line was built on a deep understanding of value, authenticity, and trust — principles shaped long before the business itself began.

Our Story

Kevin’s introduction to the world of precious assets came early. Growing up in the United Kingdom, he was exposed to the trade through his father, a respected gold dealer, where discretion, market knowledge, and integrity were not optional — they were essential. This foundation instilled a natural appreciation for tangible value, disciplined sourcing, and long-term relationships.

As Kevin’s interest evolved, luxury watches became the natural extension of that world. Combining heritage trade values with modern market insight, Sale Line was established to offer clients access to exceptional timepieces with confidence and clarity.

What Makes Us Different

At Sale Line, we do not operate as a traditional high-street retailer. Instead, we work through trusted private networks, established suppliers, and direct market relationships, allowing us to source and supply prestigious watches with precision and discretion.

We specialise in brands including Rolex, Audemars Piguet, Patek Philippe, and Richard Mille, offering exceptional pieces at highly competitive market prices. Every watch is carefully sourced, thoroughly verified, and handled with the level of care expected at the highest tier of the luxury market.

Our focus is not volume — it is quality, transparency, and long-term client relationships.

Our Approach

Whether you are:

Searching for your next statement piece

Securing a rare or hard-to-source reference

Or expanding an established collection

Our approach remains the same: tailored, transparent, and client-focused.

From first-time buyers to seasoned collectors, we guide each transaction with clear communication, market expertise, and discretion from enquiry to delivery.

With Sale Line, anything is possible.

Get in Touch

If you are looking to acquire a new watch, source a specific model, or discuss opportunities within the luxury watch market, we would be pleased to hear from you.

Your next timepiece starts here.